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  Company spirit: pursuit for excellence, challenge the future, be realistic and pragmatic, innovation and high efficiency
  Company target: the road of quality, the age of Yinren 
  Company style: loyalty, teamwork, innovation, efficiency
  Development Concept: exerting advantages, grasp opportunity, meet the challenges,create the future
  Management concept: human-based management, market oriented operation 
  Operation concept: to be honesty, seize the opportunity, compete for win-win  
  Product concept: high quality, outstanding innovation  
  Code of Conduct: Loyalty to Yinren, fulfill duties, team collaboration, high efficiency